Ami Nicole aka ACRONYM is a wheelhouse of creativity, stemming from multiple disciplines. Starting as a Photographer at the age of 13, the young girl, legal name Amy Cooper, began training to do Design work like websites, decals, newspaper and magazine layouts with the help of her High School teachers. Studying Darkroom she was also able to advance her principals in Photography, and by the time she converted to digital, she began pursing Photography as a career option.
Working within Portraiture, ACRONYM began expanding her portfolio with a heavy emphasis on Tattoo and Alternative Modeling, with published credits stemming from Inked, Skin and Ink Magazine, Sour Magazine, Dark Beauty Magazine, and MyAlternative Magazine.
Simultaneously, ACRONYM expanded her footprint within Landscapes, specializing in Urban Exploring Photography (the art of Photography within accessible Abandoned Buildings). Once combined, ACRONYM began pioneering the hybrid of Portraiture within Urbex properties, creating a grunge-esque Portraiture style that was unparalleled in her network. In 2017, she won Hour Detroit’s Best Of Award for 2 genres: Best Portrait Photographer and Best Local Website.
During the daytime hours, Ami Nicole began working for Beasley Media Group (formerly Greater Media), and used her success with her independent blog ‘Detroit Ginger,’ was able to become a Music Journalist for over 60 Radio Station websites across the U.S., as well as picking up bylines in High Times Magazine, The Oakland Press, and The Macomb Daily.
Radio assisted ACRONYM into skyrocketing, providing her access to photographing big league players like Rob Zombie, Halestorm, Five Finger Death Punch, Greta Van Fleet, Rise Against, A Day To Remember, and more. Fulfilling her Concert Photography dreams, she was able to expand her own enterprise, which was rebranded as ACRONYM into a hybrid Photographer and Journalist.
Once she felt she’d reached the ceiling in Radio, Ami Nicole split off from her salary job in order to pursue ACRONYM full time. Fulfilling portraits, print sales, writing, and social media growth for brands, she started to dip her toe into Influencer Marketing, as well as directing Music Videos.
ACRONYM’s directorial debut with Matt Warren’s “Get On Up” landed her first music video on MTV, BET, and VH1, and the passion drove her to create more music videos under the label Wake Up Music Group. She worked with owner Pepper Gomez to create a Body Positive music video with women of every size, which also landed a debut on MTV, for AFTR’s “Humboldt Swagger.”
Since Music and Art have been a big part of ACRONYM’s drive and design, she began curating a larger scale arts and music festival named ‘Found in the Underground,’ which she ran bi-annually for about 3 years. The show boasts large crowds of over 300 attendees, 2 music stages, and over 50 artists, as well as performers, food vendors, and more.
ACRONYM’s Influencer accolades drove Ami Nicole head first into the Cannabis world. Right out of the gate, she was offered to work with brands such as OozeLife.com, MagicalButter.com, Cannasmack.com, and expanded her reach into affiliate and influencer marketing for multiple brands on short-term and long-term capacities.
ACRONYM ZINE, Ami Nicole’s journalistic project has covered some of the most pivotal and important boots-on-the-ground information from Culture to Cannabis, Music and Concert Coverage, and as of very recently, #BlackLivesMatter protests and Political Protests in her hometown landscape of Detroit, Michigan. Serving in the line of Social Justice, ACRONYM finds a line between telling it exactly like it is, informing viewers and readers of information that is a need-to-know that major outlets won’t cover, and a first-hand look for those who appreciate vigilante journalism.
Ami Nicole has now covered large-scale events such as Forbes Under 30 Summit, High Times Cannabis Cups in Clio and Detroit, and many more, while photographing A-List Artists like Snoop Dogg, Billie Eilish, Quavo, The Chainsmokers, Normani, and many more.
In July of 2019, Ami Nicole was offered the opportunity to create 30 videos within 30 days for a new social media network called TikTok, and by the COVID-19 Pandemic, she had already expanded her network into the thousands. The now-popular app is one of ACRONYM’s main outputs of focus, as the algorithm is unmatched in terms of growth. With millions of views under her belt, she is working toward verification as a TikTok personality, among her other achievements.