The YouTube Partner Program will hold some very high standards for who will be able to monetize their channels.
According to Polygon, the Google-owned company’s newest shift is going to change how YouTubers create in regards to the monetization of their channels.
“YouTube’s new rules state that creators must now accrue 4,000 hours of watch time over the course of 12 months and reach 1,000 subscribers to join YouTube’s Partner Program and qualify for monetization,” which is a huge contrast to the previous credentials of 10,000 views to apply for the Partner Program.
Though this will mean that YouTube itself will only have a handful of Partners rather than a slew of them, “SmallTubers” are enraged, especially ones that have yet to receive their first payout, only gaining so much as 9 cents per view.
YouTubers are now posting videos, sharing that they don’t believe that YouTube cares about their smaller creators, and are leading to some moving to other platforms like Twitch, utilizing only a minute on Instagram, or moving to a less-rule-bound platform like Vimeo, which won’t exactly monetize either, but will leave a dent in YouTube’s checkbook.
Larger stars like PewDiePie have spoken out, defending YouTube’s new policy, and giving YouTubers perspective from their golden thrones:
Just to be clear, I didn't earn anything off YouTube, not a single dollar until I hit 25k subs. If all you're earning is $1 then YouTube probably is loosing more money just to pay that to you. As much as I typically hate their business practice, this one makes sense to me.
— pewdiepie 💰 (@pewdiepie) January 17, 2018
If you can’t get 1000 subs & 4000 hours of watch time in a year then do you really believe you should make money from YouTube?
I see so many people upset but let’s be real, if youtube is your JOB & you expect to be paid but can’t get 1000 subs YOU SUCK AT YOUR JOB!
— KEEM 🍿 (@KEEMSTAR) January 17, 2018
PewDiePie also says that he believes that this is YouTube’s response to the incident with Logan Paul (and he honestly should lump himself in there for the whole “racial slur” thing).
YouTube did note that most of the channels that were going to be taking a hit were making less than $100 a year, saying “Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. Any of the channels who no longer meet this threshold will be paid what they’ve already earned based on our AdSense policies. After thoughtful consideration, we believe these are necessary compromises to protect our community.”
The flipside argument is that YouTubers that are not really making the allotted views will be gaining 9 cents, while YouTube is paying more to host the video on their site and put money behind it with ads. Couple that with accounts that steal content and repost it and that have enough views to be verified that are just gaining money off of stolen content. So there are plus and minuses to the change, and many (like myself) are on the fence.
The policy itself is expected to take hold Febuary 20, so if you’re on the threshold of making 10,000 views (like I am, shameless plug – SUBSCRIBE TO ME) you may lose out and have to start the progress over, as well as gain 1,000 subscribers.
VIDEOS: ACRONYM ON YOUTUBE