Every time we start to get a hang of Instagram, they change it. And it’s frustrating, especially this time around.
And without updates being sent out on Instagram’s blog, heading toward more of an editorial style, we had to take to ‘The Pidgeon Letters’ to get some of our information on the newest changes, which they found hidden in Instagram’s Help Center.
It looks as if posting something is only now going to get accessed by 10% of the people who follow you, and if your post gets enough engagement right as it’s posted, then it will be released to the rest of your following. So, say, for example, you’re using this platform to build your brand, like photography. If you post an image and don’t hashtag it for an hour, and then hashtag it later, you’re probably not going to get the same engagement as if you did it all at once. Fewer people will have seen it first, therefore, the rest of your audience won’t see it because it’s not deemed important by the algorithm.
Other notable changes include that Business accounts are going to get top priority, rather than just singular accounts. So if you are trying to promote a brand, yourself, etc., you may want to flip now if you haven’t already.
It’s not easy being green. ▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️ #Meistershots #thevisualcollective #gramslayers #pr0ject_uno #thedarkpr0ject #grittyside #urbex_surpreme #sombrexplore #abandoned #abandonedcentral #abandoned_excellence #abandonedafterdark #abandonedporn #abandonment_issues #kings_abandoned #renegade_abandoned #ig_abandoned #jj_abandoned #grime_lords #urbex #urbex_utopia #urbex_surpreme #urbexnesia #ic_urbex #urbex_underground #abandoned_seekers #bandochasers #abandonedplaces
Engaging With Users:
You better get to responding to comments if someone sends you a comment within the first 60 minutes of your post. Apparently, your post’s visibility will decrease now if you’re not engaging back quickly.
Comment bots that say things like “Love it,” “Nice” or have emojis attached are not going to count towards your post engagement. The new rule, according to ‘The Pidgeon Letters’ is that the comments must be 4 words or more to count as engagement. In other words, no flame emojis.
Instagram Stories that are used the most are going to be highlighted more in front of the feed, so utilize this as much as possible if you want to be seen. We hope that this algorithm doesn’t change because if they start changing it to where it’s based on follower or something, we’ll be pissed.
Mind Your Hashtagging:
If you start to look like spam, you will get shadow banned. AKA, you’ll just not show up. Though you can use 30 hashtags, the suggested set up would be to only use about 5 unique hashtags, according to ‘The Pidgeon Letters.’
People also tend to use too many hashtags over and over, so you are going to need to switch it up to get noticed, as well as a big change: Hashtags in your comments will NO LONGER COUNT. Other frustrating changes? Editing your caption multiple times. You will not be seen as much if you keep changing your caption. They also warn toward deleting your post and reposting it. Which, who knows how they’d track that on Instagram, but better safe than sorry?
Set my very soul on fire. In Frame: @laurenj.williams ▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️ #Agameoftones #moodygrams #symmetricalmonsters #artofvisuals #createexplore #way2ill #visualambassadors #createandcapture #project_uno #visualsoflife #urbanromantix #loaded_lenses #mobilemag #doports #createexploretakeover #gramslayers #asthetic_creation #portraitfestival #humanedge #ofhumans #aovportraits #lookslikefilm #skyhighvibe #portraitgames #marvelous_shots #featurepalette #moodyports #expofilm #vscocamphotos #vsco
If you haven’t already noticed, you can follow specific hashtags, versus following a ton of accounts, and your profile will be higher in the algorithm if you do so.
Another note – users you don’t follow are going to start popping up in your feed based on who you follow and what you like. Which, if I wanted to follow them, I’d FOLLOW them. But some people just want to see the things they want to see, which makes this all the more invasive and frustrating. It’s just like watching ‘American Horror Story’ and loving Jessica Lange, so you try to force me to like Sarah Paulson. IT. WILL. NOT. WORK.
With all those changes in mind, and the fact that they aren’t really alerting anyone to said changes, it pains me to say that Instagram is no longer the app for creatives looking to make their work seen. Now it’s just another game we have to play. #YouJustGotZucked